Tiktok Talk
The fastest growing social media app in the world has a plethora of nail content just waiting to be discovered. With 1 billion users, TikTok is a surefire way to reach an audience. Currently, the nails hashtag has over 71 billion views with short-form videos ranging from nail tutorials to transformations, to art, and product reviews. In fact, beauty is ranked as the second most popular industry on TikTok. If you’ve been curious or have considered joining this social platform, here’s some more information about why you may want to give it a try.
The Basics
TikTok is a short-form video sharing app that can be downloaded for free onto your phone. Users can create 15 second videos on any topic. You can find almost anyone on TikTok from big companies, to celebrities, and influencers. Like other social media platforms, it uses hashtags to help filter content and suggest topics to users.
The Appeal
What makes TikTok different from all the other social media platforms out there? It’s extremely easy to use. This app simplifies video creation and sharing to multiple platforms. You can record and post instantly. Because videos are so short, creating and watching doesn’t take too much time. Users are inundated with videos the second they open up the app, so it’s easy to get addicted and binge video after video.
What’s in it for Nail Pros?
Given the popularity of nails on the platform, it could be a good idea to set up an account and see what’s out there. If you’re already on the platform, creating content regularly can benefit you in several ways.
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Up Your Technique
Like other social media platforms, TikTok features videos you can learn from. While these clips are short and sweet, they can still be helpful when it comes to refining a technique.
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Share Knowledge
Get quick, bite-sized nuggets of nail knowledge by following your favorite companies and educators. Some videos contain information told in a fun format as opposed to a demo. Say you are looking for a review on a nail art brush, a 15 second clip of a pro explaining what they prefer and why could make all the difference.
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Build Your Business
“TikTok makes it easier to get the word out about your business,” says TikTok user and nail pro Winnie Huang (@winnieisaweseome). TikTok for Business allows business owners to market to potential clients through display ads, creating hashtag challenges, and takeovers. The bottom line: potential clients are everywhere, especially on TikTok. Huang points out that staying relevant is key to being successful in business, and TikTok is no exception.
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Be Authentically You
Allow clients and potential clients to get to know you better through the app. “Nails pros should be on TikTok because it allows them to show an authentic and behind the scenes look into their business and technique which has taken years to master,” says nail pro and TikTok user Sigourney Nuñez (@nailartbysig). Giving clients a behind-the-scenes glimpse into what it takes to create a full set or a trending nail design can help them understand why your prices the way you do or how you schedule.
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Challenge Yourself
One of the coolest things about TikTok is that it allows you to participate in hashtag challenges. These videos go viral the more participants play into the challenge. The #flashcardchallenge is a popular example of how nail pros can stretch their abilities and create fresh content in the process. This particular challenge had nail pros present clients with multiple rounds of two cards. Written on each card was a design, shape, and length. Each round, the client would choose between the two cards, thus determining their nail style in a more randomized way. Challenges such as this not only show off your skill set, but allow you to mix things up, all in the name of social content creation.
